Estd. under The Tripura Act No. 4 of 2023 & UGC u/s 2(f) of UGC Act. 1956
Dr. Pritam Roy is an Assistant Professor at Techno India University, Tripura, with academic expertise in Marketing, Consumer Behaviour, Public Service Advertising, and Healthcare Communication. He holds a B.Tech in Electronics and Communication Engineering from Techno India Saltlake (MAKAUT), an MBA in Marketing from IEM Kolkata (MAKAUT) and a Ph.D. in Management from ICFAI University Tripura specializing in the role of public service advertising in combating health misinformation. With over a decade of professional experience spanning academia, film, television, and digital media, he combines scholarly insight with practical expertise in communication and media. His research interests include social marketing, health communication, digital media, misinformation studies, and consumer behaviour. Dr. Roy is committed to advancing interdisciplinary research, fostering academic excellence, and promoting evidence-based communication strategies that contribute to societal development and public welfare.
